Abstract

Author:
Mary Jean Paulete S. Larona

Doi: 10.26480/jtwe.02.2024.110.116

This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Small and Medium-sized Enterprises (SMEs) in San Pablo City Laguna are pivotal to the local economy, yet they often struggle with adopting sustainable practices due to limited resources. This research investigates the potential of digital marketing as a tool for enhancing the sustainability of these SMEs. The primary aim of this study is to explore how digital marketing strategies can promote sustainability among SMEs in San Pablo City Laguna. The research seeks to identify effective digital marketing practices that contribute to environmental, social, and economic sustainability. A quantitative research approach is employed, utilizing surveys distributed to SMEs in San Pablo City Laguna. The survey collects data on digital marketing usage, resource allocation towards sustainability, and the outcomes in terms of environmental conservation, social responsibility, and economic performance. Statistical methods such as regression analysis and correlation studies are used to analyze the data and determine the relationship between digital marketing efforts and sustainability outcomes. Through a comprehensive analysis, it is evident that adopting digital marketing strategies significantly enhances environmental sustainability, social responsibility, and economic performance for SMEs. The findings underscore the importance of leveraging digital platforms to reduce environmental impact by minimizing the use of printed materials and lowering carbon footprints. Moreover, digital marketing facilitates stronger community engagement, supports local initiatives, and enhances corporate social responsibility efforts. Economically, SMEs benefit from increased customer engagement and sales revenue through effective digital marketing campaigns. These insights highlight the transformative potential of digital marketing in driving sustainable growth and resilience among SMEs in a dynamic business environment.