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				<publisherName>ZIBELINE INTERNATIONAL PUBLISHING</publisherName>
				<title type="subject" xml:lang="en" sort="Journal Of Third World Economics">Journal Of Third World Economics</title>
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			<titleGroup>
				<title type="title">ENHANCEMENT OF BUSINESS USING BETTER ADVERTISING STRATEGIES FOR PAKISTAN CELLULAR COMPANIES UFONE AND MOBILINK JAZZ</title>
			</titleGroup>
			
			<copyright ownership="publisher">Copyright © 2017 Zibeline International Publishing</copyright>
			<doi origin="zibeline international publishing" registered="yes">http://doi.org/10.26480/jtwe.02.2025.69.78</doi>
			<issn type="online">3009-1098</issn>
           
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				<event type="publication_date" date="30-12-2025"/>
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					<personName>
						<editorNames>Olatunji Adebayo</editorNames>
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				<creator xml:id="FB" creatorRole="editor">
					<personName>
						<editorNames>Fatima Bello</editorNames>
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		<citation_keywords>
		    <keyword>customer satisfaction, advertising strategies, Ufone, Mobilink Jazz</keyword>
		</citation_keywords>
			
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		     <pdf_url>https://jtwe.com.my/archives/2jtwe2025/2jtwe2025-69-78.pdf</pdf_url>
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	       <volume>3</volume>
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	   <citation_issue>
	        <issue>2</issue>
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	   <citation_pages>
	      <pages>69-78</pages>
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	       <fulltext_html>https://jtwe.com.my/jtwe-02-2025-69-78/
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			<title type="main">Summary</title>
			
					<p>Client satisfaction varies depending on the type of the service and the promotional methods used, according to this study. In this case, the highest level of client satisfaction is demonstrated in the zone of duty for assisting the client, as well as in dependable areas such as staff friendliness, client assistance, and customer support. The results of this in-depth study will help policymakers and (managers) in businesses make informed judgments about how to improve the quality of their services and advertising tools and strategies. The conclusions of the study are as follows: Comedy as a monotony roller in advertisements, especially for mobile networks, is a strong method for pulling viewers away from their boring, dreary, and stressful lives into a lighter world of enjoyment and pleasure. Such amusing commercials can quietly express the targeted idea. We can see that the purpose of this study was to compare Ufone's advertising strategy to that of Mobilink Jazz. As can be seen from the results, respondents have voiced their opinions on both companies. Here are a few key points to remember: Mobilink Jazz's advertising campaign is more successful than Ufone's. In comparison to Ufone, the bulk of customers saw jazz advertisements on TV five times each day on average. Jazz advertisements were judged to be easier to understand than Ufone commercials by the majority of customers. The majority of people felt that jazz commercials were significantly more appropriate than Ufone advertisements. Jazz advertising, according to the majority of customers, are more informative than Ufone commercials. Jazz advertising, according to the majority of respondents, are more relevant to them. The Jazz commercials were more interesting to watch than the Ufone commercials. When compared to Ufone, the majority of customers feel jazz provides useful product information.</p>
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